Letterhead publishing is usually done in a very fresh bright piece of paper. This is to sustain a look of reliability. It is essential for the piece to be fresh. But for some non-traditional organizations, letterhead publishing can be done in a shaded or distinctive paper. Most design organizations, activities organizations or other idea organizations do this. These are also usually done when the organization has a function or exclusive page in which they aim to call the interest of people. However, a bright piece of letterhead is still the most typical.
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