Never choose black and white color, except for special effects Black and white brochure are used in the past and they should be leaved behind since they are boring, tedious and hard to read. Full color brochures could entice more clients and are easier to read. However, there are instances when you can use black and white brochures for special effects such as Halloween specials or for products with imagery of black and white. However in many cases, only print in full colors.
Source: postcard printing
Ensure that your brochure is readable and vibrant. Once you are successful in attracting readers from afar, the next step is to attract them while they are near. As others begin reading the brochure, they typically do not begin from the start - they browse the overall look of the brochure first, then pin down the details that they want. While readability is a must, corporate brochure printing is a far cry from book printing. Long blocks of text by itself is simply not the main instrument that can get a brochure reader hooked.
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Orignal From: Easy Tips in Making Business Trifold Brochures
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