Emphasizing Advantages Consumers look at a huge amount of promotional information regularly and are necessitated to sort through the different details being presented. So as to lessen the effort on the part of the brochure consumer to know how the product or service can be beneficial to them, emphasize the advantages. Long paragraphs to point out benefits of the service or product are not advisable in brochures. Highlight the benefits and place this information prominently for readers to find and easily understand them. When you have accomplished this, the brochure will surely stand out among other presentations.
Orignal From: Highly Effective Marketing through Cheap Brochure Printing
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